“Some of us get dipped in flat, some in satin, some in gloss; but every once in a while, you find someone who’s iridescent, and once you do, nothing will ever compare.”—Chet Duncan, character in the movie Flipped (2010).
“If the history of Apple’s iPhone were accurately captured in a film, audiences would likely find the story completely unbelievable and simply walk out of the theater.”—Daniel Eran Dilger in an editorial on Apple’s Ax SoC move from Samsung to TSMC
“Spending money on great apps means not only do you get great apps now, but you’re also essentially investing in great apps later. Let’s fix the App Store economy, and let’s start by paying for apps without shuddering at $4 price tags.”—Lex Friedman on why Customers need to help fix the App Store economy
“The only real failure is the failure to try, and the measure of success is how we cope with disappointment. […] But perhaps what we fear is that it will be the same, so we must celebrate the changes, because, as someone once said, everything will be all right in the end, and if it’s not all right, then trust me, it’s not yet the end.”—Evelyn Greenslade, character in the movie The Best Exotic Marigold Hotel (2011).
“For some reason, pundits never tire of reviewing things they’ve never seen. They did it with the iPhones, they did it with the iPad, and now they’re doing it with the mythical iWatch. Just because they lack imagination and vision, however, doesn’t mean Apple does.”—The Macalope in Pre-panned for your convenience
“Where others offer choices, Apple makes decisions. What some of us appreciate is what so rankles the others — that those decisions have so often and consistently been right.”—John Gruber, in Open and Shut
“The behaviors required to delight the consumer are simply at odds with the behaviors required to delight businesses. You cannot do both simultaneously in a single organization and be excellent.”—Charlie Kindel on Why Nobody Can Copy Apple
“Everyone wants an Argentina, a place where the slate is wiped clean. But the truth is Argentina, is just Argentina. No matter where we go we take ourselves and our damage, with us. So is home the place we run to, or is it the place we run from? Only to hide out in place where we’re accepted, unconditionally, places that feel more like home to us. Because we can finally be who we are…”—Dexter Morgan, character in Dexter (Season 7, Episode 8)
“I believe the only cure for discouragement is dissatisfaction. That it is a key ingredient, perhaps the key ingredient, to success. That only once one is sufficiently dissatisfied will they be able to make real noticeable change — either in themselves or in society as a whole.”—Patrick Rhone on discouragement vs. dissatisfaction
“The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake.”—Tim Cook on Apple earnings and more
“Curiously, cold hard data doesn’t really matter with Apple. Double-digit growth, skyrocketing revenue and profits, these all mean nothing to Wall St. But give the folks on Wall Street a rumor from an anonymous source regarding fewer food deliveries to an iPhone manufacturing plant and everyone goes crazy.”—Yoni Heisler explaining The Apple double standard
“When I was a kid, I thought a lot about what made me different from the other kids. I don’t think I was smarter than them and I certainly wasn’t more talented. And I definitely can’t claim I was a harder worker — I’ve never worked particularly hard, I’ve always just tried doing things I find fun. Instead, what I concluded was that I was more curious — but not because I had been born that way. If you watch little kids, they are intensely curious, always exploring and trying to figure out how things work. The problem is that school drives all that curiosity out. Instead of letting you explore things for yourself, it tells you that you have to read these particular books and answer these particular questions. And if you try to do something else instead, you’ll get in trouble. Very few people’s curiosity can survive that. But, due to some accident, mine did. I kept being curious and just followed my curiosity.”—Aaron Swartz in an email exchange from 2009
“Anyone who believes Apple is about to have the rug pulled out from under the iPhone and iPad by commoditized Android devices should spend a few minutes inside an Apple retail store this holiday week.”—John Gruber explaining A Big Misunderstanding about Apple.
“When it comes to the iPad Mini, I have to agree with Apple: It is, by far, the best iPad the company has ever made. Even more, it’s the best tablet and reading device anyone has ever made.”—Nick Bilton in The iPad Mini, Perfect for My Desert Island
“This iPhone 5 review unit is the single nicest object in my possession. I own things that cost and remain worth more (e.g. my car). But I own nothing this nice. It sounds hyperbolic to put it that way, but I offer this observation with no exaggeration.”—John Gruber, reviewing The iPhone 5
“Here is the cold hard truth about the iPhone — if people thought the device was lacking in any way, they wouldn’t buy it. Apple has proven over and over again that people do want the iPhone with the features they put in it.”—Jim Dalrymple, in iPhone Naysayers
“This setup right here is Samsung being a parasite on Apple. Samsung don’t have someone who can look at the version 1.0 of their product and make his own recommendations for design improvements in version 2.0, so they just stole design from Apple by putting the Apple product up to the light and tracing around it.”—JohnDoey, in a comment to Samsung’s 2010 Report on AllThingsD
“Sometimes the things you want the most don’t happen and what you least expect happens. I don’t know — you meet thousands of people and none of them really touch you. And then you meet one person and your life is changed forever.”—Jamie Randall, character in Love and Other Drugs (2010)
“One of my favorite Apple product announcements happened on September 7, 2005. In an Apple music event announcement, Steve Jobs got on stage, gave the usual state of the business update, and then he did something I’d never seen before. He killed a wildly successful product.”—Michael Lopp on Rands In Repose: Someone is Coming to Eat You
“Our focus is on making the very best smartphone in the world. A phone that delivers an off the charts user experience, that customers want to use every day. At the end of the day, the vast majority of carriers want to provide what their customer want to buy. That’s what motivates them.”—Tim Cook, responding to concern over carrier subsidies.
“Touchscreens will be supported. However, the Product was designed with the presence of discrete physical buttons as an assumption, therefore a touchscreen cannot completely replace physical buttons.”—Google’s Android specification documents in May of 2007.
“It’s been 2 years since we shipped the iPad and we’ve sold more than 60 million iPads. Took 24 years to sell that many Macs, 5 years to sell that many iPods, 3 years to sell that many iPhones.”—Tim Cook
“Anything can be forced to converge. The products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone. You can converge a toaster and a refrigerator but those won’t be pleasing to the user. Our view is that the tablet market is huge and we’ve said that since day one. We didn’t wait until we had results. We were using them here and it was clear to us that there was so much you could do and the reasons people used them would be so broad, the iPad is so useful in consumer, and enterprise and education”—Tim Cook, on combining PC and tablet experiences.
“Most companies are looking to ‘wow’ with their products, when in reality what they should be looking for is an ‘of course’ reaction from their users.”—Christian Lindholm, as quoted in The of course principle of design