“When you combine state and federal, Apple is paying approximately $1 million an hour in just domestic income taxes.”
— Tim Cook as quoted in The Washington Post
“The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high order bit. That means that we aren’t interested in revenue for revenue’s sake.”
— Tim Cook on Apple earnings and more
“Our focus is on making the very best smartphone in the world. A phone that delivers an off the charts user experience, that customers want to use every day. At the end of the day, the vast majority of carriers want to provide what their customer want to buy. That’s what motivates them.”
— Tim Cook, responding to concern over carrier subsidies.
“It’s been 2 years since we shipped the iPad and we’ve sold more than 60 million iPads. Took 24 years to sell that many Macs, 5 years to sell that many iPods, 3 years to sell that many iPhones.”
— Tim Cook
“Anything can be forced to converge. The products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone. You can converge a toaster and a refrigerator but those won’t be pleasing to the user. Our view is that the tablet market is huge and we’ve said that since day one. We didn’t wait until we had results. We were using them here and it was clear to us that there was so much you could do and the reasons people used them would be so broad, the iPad is so useful in consumer, and enterprise and education”
— Tim Cook, on combining PC and tablet experiences.
“Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it, and the joy is gone. The joy is gone every day that they use it until they aren’t using it anymore. You don’t keep remembering ‘I got a good deal!’ because you hate it!”
— Tim Cook during Goldman Sachs Keynote on February 14, 2012.